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Keynote speakers

John M. Caroll

John M. Carroll is Edward Frymoyer Chair Professor of Information Sciences and Technology at the Pennsylvania State University. His research interests include methods and theory in human-computer interaction, particularly as applied to networking tools for collaborative learning and problem solving, and the design of interactive information systems. His books include Making Use (MIT Press, 2000), HCI in the New Millennium (Addison-Wesley, 2001), Usability Engineering (Morgan-Kaufmann, 2002, with M.B. Rosson) and HCI Models, Theories, and Frameworks (Morgan-Kaufmann, 2003), Rationale-based software engineering (Springer, 2008, with J. Burge, R. McCall and I. Mistrik), and Learning in Communities (Springer, 2009). He serves on several editorial boards for journals, handbooks, and series and is Editor-in-Chief of the ACM Transactions on Computer-Human Interactions. He received the Rigo Award and the CHI Lifetime Achievement Award from ACM, the Silver Core Award from IFIP, the Alfred N. Goldsmith Award from IEEE. He is a fellow of the ACM, IEEE, and the Human Factors and Ergonomics Society.


Aaron Marcus

Mobile Interaction/Experience Design Trends and Mobile Persuasion Design

Mr. Marcus defines mobile interaction design and mobile user-experience  design, then summarizes some key trends, including wearable, social media, etc.. He also discusses specific mobile projects that are conceptual designs for new kinds of mobile applications (smartphone and tablet with associated Web portals) that use information design and persuasion design to change people's behavior. Mr. Marcus' firm, AM+A, has developed ten of these concepts since 2009 and has published/will publish soon all of them.

He has 44 years of experience in user-interface design and evaluation. He has designed, published, and lectured on the topic of mobile HCI/UI/UX design since 1989. He was the opening plenary keynote speaker/panelist for SIGGRAPH 1980. He was the closing plenary speaker on the topic of cross-cultural user-experience design for UPA 2005. In 2007, he was named a Fellow of the American Institute of Graphic Arts (AIGA) by its Center for Cross-Cultural Design for his work in this field. In 2008, the SIGCHI elected him to the CHI Academy, the first graphic designer ever so-honored. Detailed background: Mr. Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone (tm) at AT&T Bell Labs, programmed virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu. In the early 1980s he was a Staff Scientist at Lawrence Berkeley Laboratory in Berkeley, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA). In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. He was the keynote speaker for ACM/SIGGRAPH 1980, the organizer and chair of the opening plenary panel for ACM/SIGCHI 1999, and the closing keynote plenary speaker for UPA 2005, the Usability Professional's Association's annual conference. In 2007, he was named an AIGA Fellow by the AIGA Cross-Cultural Design Center. In 2008, the SIGCHI elected him to the CHI Academy, the first graphic designer ever so-honored. In 2009, the Business Forms Management Assocaition honored him for lifetime achievement in information/forms design. He is the Editor-in-Chief of User Experience (UX), an Editor of Information Design Journal, and is an Advisor to Interactions. He is also on the Editorial Boards of Visible Language, Universal Access Journal, and the International Journal of Human-Computer Interaction. Mr. Marcus has written over 250 articles; written/co-written six books, includingHuman Factors and Typography for More Readable Programs (1990), Graphic Design for Electronic Documents and User Interfaces (1992), The Cross-GUI Handbook for Multiplatform User Interface Design (1994) , and Mobile TV: Customizing Content and Experience (2010); and contributed chapters/case studies to five handbooks of user-interface design, information appliances, and culture. Mr. Marcus focuses his attention on the mobile devices, the Web, information-visualization, and cross-cultural communication, helping the industry to understand principles of effective user-interface and information-visualization design, providing guidelines for globalization/localization, the challenges of mobile device user interfaces, and the impact of cross-cultural communication. Mr. Marcus has published, lectured, tutored, and consulted internationally for 43 years and has been an invited keynote/plenary speaker at conferences internationally. He is a visionary thinker, designer, and writer, well-respected in international professional communities, with connections throughout the Web, mobile, user interface, human factors, graphic design, and publishing industries.